We’ve put a lot of effort and work into our crowdfunding campaign, which we’ve been planning for more than a year now. As part of our work, we've been working hard to promote environmental sustainability. With Nano, we’ve built a system that could help reduce the vast amount of plastic waste we see each year.
Along the way, we got in touch with WWF Hungary, to see if we could find a solution to the problem of PET bottle waste together. Local experts of the planet’s largest nature conservation NGO agree that a large percentage of an unbelievable number of non-reusable plastic bottles end up in the oceans, putting the world’s most valuable marine ecosystems at risk. Plastic waste decomposes very slowly. Sadly, many marine animals mistake plastic waste for food, suffering terribly as they choke on it and eventually die.
In 1950, there was virtually no plastic waste in our oceans. The best research currently available estimates that there are over 150 million tons of plastics in the ocean today. In a business-as-usual scenario, in our oceans are expected to contain 1 ton of plastic for every 3 tons of fish by 2025, and by 2050, more plastics than fish (by weight).
Finding approaches to sustainable living is a vision we prioritize together with WWF Hungary.
“We see great potential in the technological innovations of Nano, which not only saves energy, but also provides an alternative to the overuse of PET bottles” Alexa Antal, head of communications, WWF Hungary.
WWF’s mission is to build a future in which humans live in harmony with nature. The group’s vision is to protect biological diversity, reduce pollution, promote the sustainable use of natural resources, and encourage the use of renewable energy. It focuses on regions where biological diversity is particularly important, such as forests, oceans and freshwaters. The conservation NGO also pays special attention on climate change, as well as reducing the impact of pollution. WWF aims to protect the world’s natural resources to create a sustainable future and protect the environment for future generations.
Q&C’s CEO and Product Designer, Márton Szabó adds: ”We’d like to support an organization that, like us, aims to help create a sustainable future. This is one of the reasons why we decided to support WWF Hungary’s conservation work. Because we’re also raising funds to achieve our goals, we’re happy to donate from the funds we receive. Essentially, those that stand behind Nano, also stand behind protecting the environment.”
Some interesting facts about bottled water:
1. Around 10 million tons of plastic ends up in our oceans each year.
2. 40% of bottled water is filled by tap water
3. For bottled water production, companies use around 50 million barrels of oil each year (from production to transportation)
4. An average 4 - member household with 1.5 liters of bottled water consumption per day (each) spends around 1 752 USD on water and produce 35 kg of plastic waste a year.